The Reno County United Way kicked off its 2011 campaign yesterday by throwing the “on” switch to their digital sign at the corner of 30th and Plum.

The United Ways goal for the year is 1-million 365-thousand dollars. Volunteers have started the huge task of delivering pledge packets to area businesses.

The United Way raised its goal for the year due to the increasing demand for services. This years target is about 5% higher than the agency raised last year. 55 programs from 30 different agencies are funded by the Reno County United Way.