HUTCHINSON, Kan. – The USD 308 school board approved a recommendation from a committee tasked with district branding to move to a single logo that will be used for pre-kindergarten through high school.

The committee has been working with QueenBee Marketing on its logo and branding. The work also includes a refresh on the district’s website.

The board adopted the H-Hawk as the logo for the district and all schools. The H-Hawk logo was developed several years ago for Hutchinson High School athletics and gradually has become a logo for many district activities. The H-Hawk has been trademarked, but Monday’s action will update the trademark with appropriate styles and colors for it. QueenBee is also developing a guide for district use of the H-Hawk.

The district will trademark its mascot — Salthawk or Salthawks. The district knows of no other team represented by the Salthawk.

While the district has adopted the H-Hawk as its logo, there are legacy emblems that may still be used. Those would include the various renditions of Sammy Salthawk and the Hawk at Hutchinson Middle School.

The unified logo is also designed to help families. A Salthawk shirt a family buys in elementary school won’t go out of favor until outgrown by the student in middle school or high school.

During the process of working on a logo, the committee reached out to district staff several times for input.

The board met at Hutchinson Magnet School at Allen in its continuing tour of district schools.