Winning Tellies never gets old. Marketing communications agency Greteman Group, working closely with the Kansas State Fair team headed up by Denny Stoecklein and Lori Mulch-Hart – just won a second Telly for fair creative.
A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition. The organization received 11,000 entries from all 50 states and numerous countries.
“The creative plays off the fair’s quirky, anything-goes atmosphere, while graphics add whimsy and life,” says Sonia Greteman, agency creative director and president. “We appreciate the Fair’s belief in fresh, bold ideas.”
The award-winning :30 2012 Kansas State Fair commercial features a boater-hat-wearing, party-horn-blowing, cowboy-kicking barker. A ferris wheel adorned in colorful lights, carney game and shooting-gallery duck reflect the energy and thrill offered by the midway, and a starry night sky serves as a beckoning backdrop. The campaign tagline, “Never Gets Old,” emphasizes 100 years of the Kansas State Fair traditions and good times that bring fairgoers back year after year. To view the spot, visit https://vimeo.com/48032553
Greteman Group’s creative team included Erik Lauritzen, independent art director and animator and Jon Flaming, illustrator. A band was created to produce original music for the spot. Performers included Tom Page (vocal, guitar, mandolin), Richard Crowson (banjo), Jonathan Eaton (bass), Tommy Crabb (percussion) and Charlie King (voiceover).
Greteman Group was also awarded a Silver Telly for the 2011 Kansas State Fair “Raving Bull/Sheep Thrills” commercial. That spot can be viewed at https://vimeo.com/27917937.
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos and films.
Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.