HUTCHINSON, Kan. — The Hutchinson/Reno County Chamber of Commerce is pleased to announce a new logo and brand identity. This will unify, under one umbrella, the various divisions of the Chamber, which include Greater Hutch, the economic development partnership for Reno County, and Visit Hutch, the Greater Hutchinson Convention/Visitors Bureau.

The final design encompasses a new vibrant vision for the Chamber and also creates a call-to-action statement that will launch this year across marketing platforms with the CHOOSE HUTCH brand followed by three key words — CONNECT. GROW. PLAY.

“It was a huge task to create one identity that seeks to brand the many functions that we represent as a Chamber. Our partners, QueenBee Marketing, rose to that challenge and presented us with a brand image which is bold, fresh, vibrant and achieves all that we had imagined. It reflects our vision to propel our community forward to new heights as we connect, grow, and play together! We are excited to be able to not only bring all of our brand together with one single identity, but to be able to support a local entrepreneurial firm like QueenBee Marketing — a growing business in our community,” Debra Teufel, Chamber President & CEO, said.

The next step of the brand launch will include a complete update to the Chamber’s digital platforms in 2018.